It's wonderful, our branding strategy...It’s simple and elegant; let’s dissect what it is we’re doing here. We have our name; d’orsay (de-or-say), our crown and we have our phrase. Separated, it means nothing, really. Combined it defines us as a company. No; we’re not a monarchial based company, we have no King, but we are d’orsay, the aristocracy of what we do, the lords over our domain (web solutions) and it’s wonderful. We do wonderful things because we are wonderful at it and we try not to let you forget it.

“It’s wonderful!” is typically what our clients say after a presentation…”It’s wonderful!” The classic implementation of simplicity meets modern edge. We promise that you saw our brand and said… whether out loud or to yourself… “It’s wonderful.” You read what you saw and it had a positive impact. Why, because “it’s wonderful!”

Branding is extremely important... Branding is what determines how others see you, how you see yourself and who you should reach out to. If you’re selling products for children, it’s best not to have a branding campaign that focuses on those children, but the people who are buying the products for the children. However, there is a fine line between the two. In some cases in you need to target your audience by means of relations. In other cases you need to directly target your audience by reaching out to their wants and needs and teach them to communicate those wants and needs to the people buying them. The good example is the difference between KB Toys and Toys ‘R Us.

The example... Toys ‘R Us focuses on the children and the adults. They have their mascot, which is a cartoon giraffe, and they have that wonderful song.

KB Toys took a more sophisticated old school approach to target their audiences. They directly targeted the parents. Ultimately; between their marketing approach and their corporate mismanagement, and a few other factors… they were purchased by Toys R’ Us.

Which had the better approach? They both had very good marketing methods. Ultimately; one of them won out over the other due to the inflexibility of the others campaign.

What we will do is brand your company by developing a branding campaign that will be flexible enough to work in any economic environment and not hurt your business if you need to cut back. This is a hard feat to accomplish, but with the market and industry research conducted, we can hit the nail on the head with a mind-blowing and memorable branding campaign that your market, competitors, clients and customers will be hard pressed to ignore or forget about.

We’re not an advertising firm, that is to say we do not make commercials or buy ad space or own billboards. What we do is develop online (interactive and static) and print based graphic branding campaigns to establish you in your ideal marketplace.

If you’re already running a successful branding campaign, then we will integrate it into the web solution that we develop for you, to additionally capitalize on
the effects of the campaign.

We’re flexible, which is why Toys ‘R Us won’t buy us out and to us, it’s wonderful.

“What in the world is typography?” Typography is the art of text sizes, placement, colors and fonts. It’s become an intricate part of web development. We’ve seen it practiced for many, many years on print. Some might say that; a web site with fantastic typography doesn’t really need any images or graphic representation. We’re not that extreme when it comes to typography, but sometimes it is very refreshing to see a minimalist site with amazing typography.

We study, very closely, the modern trends in typography and use it to implement into the designs we create for you. No matter what it is; if there are words, a lot of thought goes into how to make them look good. Our logo; uses typography as a base. It’s really not much more than three words and a crown, but it’s put together elegantly… that is typography.

“What does inspiration mean to d'orsay?” Inspiration means alot, its the means by which we can produce such high quality products. Without a driving force of inspiration, we wouldn't be as good at what we're doing!

Inspiration is sometimes hard to come by, but when it comes, it’s a wonderful adventure. When it comes to web development, graphic arts, logo’s etc; our inspiration is typically drawn from our clients’ vision. Our process is not the same as most web developers, when we take our clients’ vision and use it as inspiration; we create a profile (template) for the client to look at. Usually; that profile meets the expectation of the client, when it doesn’t its back to the drawing board.

One would imagine this to be a long drawn out process, but when we’re inspired and our creativity is flowing from our fingers and hands to our computers and drawing pads, our profile time is relatively short. This is a good thing for matters of expediency or urgency.

“What makes me design?” This is a question I get asked quite often, more than “where does your inspiration come from?” This is my personal creative outlet; it’s a passion of mine. Some people are passionate about politics, autos, even their careers. I’m passionate about making people happy with my art and creativity.

“What sources do you get inspiration from?” There are a lot of places for me to find inspiration, anything from a clients enthusiasm to driving down the street. It mostly, just shows up in the nick of time! When I create a profile, I have a process, which usually helps to turn on the creative muse. I open my programs, get comfortable in my chair and turn on some music, depending on what I want to create; it'll be classical, pop, indy alternative, grunge, rock or even big band/jazz. Setting the mood to let the creative thoughts flow can sometimes be hard, but it does always happen in the nick of time. The good thing is; once I get inspiration; I can use it on more than one project over a period of time! Strange stuff... inspiration and muses are.

The best way to find out all your answers to where/when/how/what/who we derive our inspiration from, is to get in touch with us! Yes, I know; shameless promotion.