It's wonderful, our branding strategy...It’s simple and elegant; let’s dissect what it is we’re doing here. We have our name; d’orsay (de-or-say), our crown and we have our phrase. Separated, it means nothing, really. Combined it defines us as a company. No; we’re not a monarchial based company, we have no King, but we are d’orsay, the aristocracy of what we do, the lords over our domain (web solutions) and it’s wonderful. We do wonderful things because we are wonderful at it and we try not to let you forget it.

“It’s wonderful!” is typically what our clients say after a presentation…”It’s wonderful!” The classic implementation of simplicity meets modern edge. We promise that you saw our brand and said… whether out loud or to yourself… “It’s wonderful.” You read what you saw and it had a positive impact. Why, because “it’s wonderful!”

Branding is extremely important... Branding is what determines how others see you, how you see yourself and who you should reach out to. If you’re selling products for children, it’s best not to have a branding campaign that focuses on those children, but the people who are buying the products for the children. However, there is a fine line between the two. In some cases in you need to target your audience by means of relations. In other cases you need to directly target your audience by reaching out to their wants and needs and teach them to communicate those wants and needs to the people buying them. The good example is the difference between KB Toys and Toys ‘R Us.

The example... Toys ‘R Us focuses on the children and the adults. They have their mascot, which is a cartoon giraffe, and they have that wonderful song.

KB Toys took a more sophisticated old school approach to target their audiences. They directly targeted the parents. Ultimately; between their marketing approach and their corporate mismanagement, and a few other factors… they were purchased by Toys R’ Us.

Which had the better approach? They both had very good marketing methods. Ultimately; one of them won out over the other due to the inflexibility of the others campaign.

What we will do is brand your company by developing a branding campaign that will be flexible enough to work in any economic environment and not hurt your business if you need to cut back. This is a hard feat to accomplish, but with the market and industry research conducted, we can hit the nail on the head with a mind-blowing and memorable branding campaign that your market, competitors, clients and customers will be hard pressed to ignore or forget about.

We’re not an advertising firm, that is to say we do not make commercials or buy ad space or own billboards. What we do is develop online (interactive and static) and print based graphic branding campaigns to establish you in your ideal marketplace.

If you’re already running a successful branding campaign, then we will integrate it into the web solution that we develop for you, to additionally capitalize on
the effects of the campaign.

We’re flexible, which is why Toys ‘R Us won’t buy us out and to us, it’s wonderful.